9th January 2012
TOM BARRON LIMITED AND NOVOGEN SIGN EXCITING NEW DEAL
Tom Barron Limited and Novogen are very proud to announce that they have entered into an agreement to distribute the NOVOgen Brown and NOVOgen White layers into the United Kingdom and the Republic of Ireland.
Neil Leeming, CEO of Tom Barron Limited, said: "We are totally convinced that the Novogen layers will be a welcome alternative for the UK and Irish layer industry. Being a family-company, established more than 100 years ago, it is very important to us to give our customers a real choice of the best products available around the world. This new venture also secures the supply of commercial layers from the only independent commercial layer hatchery in the UK and Ireland".
Mickaël Le Helloco, General Manager of Novogen added: "We are extremely happy with this agreement to market the Novogen products in this important part of North West Europe. Since the introduction of Novogen in 2008 we quickly have become a well-recognised and important supplier of layer breeding stock around the world. Field results have proven that, thanks to our genetic strategy, our layers produce very well under different circumstances including the barn and free range systems".
Tom Barron, which began as a pioneer of modern poultry keeping, is now a diversified group serving different parts of the food industry.
The family business began when Tom Barron developed a hobby into a poultry breeding business that achieved international success in egg laying tests as far afield as North America, South Africa and Australia.
The poultry industry remains central to the group's activities today.
The company has been supplying chicks of layer breeds for more than 80 years from its hatchery base in Preston, all their breeder laying farms are in close proximity to the hatchery Tom Barron also provides growing pullets of a range of breeds and undertakes contract rearing for other suppliers. It was one of the first to introduce multi-tier systems for floor rearing in the UK, and all of their commercial rearing farms are now fully equipped for multi-tier rearing.
Novogen is a French Company, with its headquarters at Quintin, Brittany in France. Groupe Grimaud is the majority shareholder of Novogen. Novogen offers a new alternative giving the egg producers more choice and possibilities to fit their specific market requirements.
Novogen concentrates all efforts on its core business, research and development of products that suit the specific market needs. Novogen supplies layer Grand Parent stock and Parent stock to the independent players in the egg industry. It is a clear part of Novogen's strategy not to integrate the full chain of the distribution by getting involved in commercial layer hatcheries.
Novogen has quickly been recognised as a credible player by the layer industry, offering the layer hatcheries a real freedom to do their own business, independent and durable! Many trials and field results of the first parent stock flocks and commercial flocks, placed since 2008, fully confirm all expectations of the suitability of Novogen's products. The Novogen products are now present on each continent in a total of more than 40 countries.
Novogen is a sister company to Hubbard and Grimaud Freres, they form part of the Grimaud Group of companies, the second largest animal breeding company in the world.
Novogen is supported by a global network of sales, marketing and logistics. It can utilise the expertise and experience of International technical specialists to ensure customers are well supported from breeding technology, through to the technical follow up of products in the field.
For more information please follow the links below:
Novogen: www.novogen-layers.com
Groupe Grimaud: www.grimaud.com
or contact:
|
Neil Leeming |
Mickaël Le Helloco |
Paul van Boekholt |
About Tom Barron Group
Tom Barron, which began as a pioneer of modern poultry keeping, is now a diversified group serving different parts of the food industry.
The family business began more than 100 years ago when Tom Barron developed a hobby into a poultry breeding business that achieved international success in egg laying tests as far afield as North America, South Africa and Australia.
The poultry industry remains central to the group's activities today.
The company has been supplying chicks of layer breeds for more than 80 years from its hatchery base in Preston, all their breeder laying farms are in close proximity to the hatchery . Tom Barron also provides growing pullets of a range of breeds and undertakes contract rearing for other suppliers. It was one of the first to introduce multi-tier systems for floor rearing in the UK, and all of their commercial rearing farms are now fully equipped for multi-tier rearing.
The group acquired in 2005 Fayre Game, the UK's largest producer of quail and quail eggs. Fayre Game has breeding, hatching and rearing facilities and the UK's only fully EU licensed quail and game processing factory, providing fresh and frozen products for major retailers.
Further expansion followed later in 2005 with the purchase of Clifton Dairies, a major supplier of milk and dairy products to retail and wholesale outlets, and dedicated supply agreement for kosher milk, Clifton Dairies processes all the milk from Tom Barron Farms two dairy units and also purchases milk from local farmers in the Preston and Lytham areas.
